Founder-led
Gotta Build
Your website should run the business, not just describe it.
Websites and systems that turn attention into leads, bookings, and smoother operations.
Seattle and Eastside
Custom-built systems
Ongoing management
How it should work
Clarify → Build → Manage
Websites, intake, payments, automation, and care — sequenced so the business can run.
Clarify
Problem
Visitors bounce when the offer, audience, or next step is unclear.
Solution
Shape messaging, page structure, and conversion paths so the right people know what to do.
Boost Baseball

A working youth-sports system: parents find a program, enroll, and pay — while admins see registrations, payments, and next steps.
Clear starting points
Transparent starting prices for builds and monthly care — final scope is agreed before work starts. Grow from a clear site into payments, portals, and operations when you're ready.
Business SiteBusiness Site + Lead System
Starting at
$2,500
Monthly management
Growth
$300/month
Monthly plans are scoped to the system being maintained and do not include unlimited edits.
Three Seattle / Eastside projectsThree qualified Seattle and Eastside projects
Reduced project rate for three qualified local builds — in exchange for feedback and permission to document the work.I’m accepting three qualified Seattle and Eastside businesses at a reduced project rate in exchange for structured feedback and permission to document the completed work as a case study.
In exchangeShowHide
- Timely feedback
- Reasonable access to required information
- Permission to document the work
- An honest testimonial if you are satisfied
- Permission to use approved screenshots and project details
In exchange
- Timely feedback
- Reasonable access to required information
- Permission to document the work
- An honest testimonial if you are satisfied
- Permission to use approved screenshots and project details
A positive testimonial is appreciated when earned — never contractually required.
See what is holding your website back
Focused review of your site, conversion path, and next steps — limited spots each week.Request a focused review of your website, customer journey, and operational opportunities. I take on a limited number of detailed audits each week so each review can include specific, useful recommendations.
What you getShowHide
- Website and messaging review
- Conversion-path review
- Mobile and usability review
- Booking, payment, portal, or automation opportunities
- Top three recommended improvements
- Suggested next step
Narrative that converts. Systems that run.

Seven years shipping for startups and growing businesses. You work with me directly.Seven years in web development with startups and growing businesses. Founder-led from first draft through launch — not a handoff to a junior team.
Marketing plans built with the site — not bolted on laterMarketing plans shaped alongside the build — messaging, channels, and next campaigns defined up front
UI/UX plus systems — payments, portals, workflowsCustom UI/UX plus the systems behind it — payments, portals, and workflows owned end to end
Grant funding experience; led global web teams on shipped workRaised grant funding and led global web teams on real shipped projects
Common questions
Straight answers before you request an audit.
Do I need a full rebuild or just updates?
That’s what the audit answers — refresh vs rebuild, with a clear recommendation either way.That's exactly what the audit answers. Sometimes a focused refresh of messaging and key pages is enough; other times a rebuild unlocks signups, payments, and automation. You get a clear recommendation either way.
Is this just web design?
No — messaging plus forms, bookings, payments, portals, and automations that turn visitors into customers.No. The goal is a working system: clear messaging plus the forms, bookings, payments, portals, and automations that turn visitors into customers and reduce manual work.
What's included beyond the website itself?
Messaging, signups/payments, portals, automations, chatbots, launch hardening, and management — smallest useful build first.Depending on scope: messaging strategy, signup and payment flows, client or admin portals, follow-up automations, AI chatbots or content systems, launch hardening, and ongoing management. We pick the smallest useful build first.
How does pricing work?
Starting prices shown; final quote after scope. Defined price before any build work. Ops systems from $4,500.Packages start at the prices shown. Final quotes depend on scope. You'll always get a defined scope and price before any build work begins. Operations systems begin at $4,500 and increase with complexity.
Do you work with businesses outside Seattle?
Seattle / Eastside first — remote-capable wherever the work happens.Local Seattle, Bellevue, and Eastside businesses come first, but delivery is remote-capable wherever the work happens.
What is the founding client offer?
Three qualified projects at a reduced rate for feedback and case-study documentation. Exact pricing in the proposal.Three qualified Seattle and Eastside projects can receive a reduced introductory rate in exchange for structured feedback and permission to document the work as a case study. Exact pricing appears in the proposal.
See what is holding your website back
Limited audit spots each week — specific, useful recommendations.I take on a limited number of detailed audits each week so each review can include specific, useful recommendations.