Act 01
Message
The offer lands — visitors know what you do, why it matters, and what to do next.
- Clear offer
- Why it matters
- Obvious next step
Design lab
Explore visual directions
Flip through styles and color palettes. Every client website is custom — this page is a playground, not the sales pitch.
Looks
Try a few looks
Just for fun — flip through styles and color palettes. Every website built is custom from the ground up for your preferences and needs.
Gotta Build
Your website should run the business, not just describe it.
Marketing narrative plus bookings, payments, portals, and automations — built to run the business, then kept running.
system.gottabuild.live
Message
- Clear offer
- Why it matters
- Obvious next step
Conversion
- Form or booking
- Payment
- Confirmation
Operations
- Lead lands
- Follow-up
- You see what's next
Most sites stop at stage one — a page that describes the business. This one runs all three.
Seattle · Bellevue · Eastside — systems for programs, gyms, tutors, and local services.
The reel
Scroll the machine into motion.
Act 02
Conversion
Forms, booking, and payment live in one clear path — not three tools.
- Form or booking
- Payment
- Confirmation
Act 03
Operations
The lead lands, follow-up fires, and you see what to do next.
- Lead lands
- Automatic follow-up
- You see what's next
Live path
Message
Clear offer → Why it matters → Obvious next step
Conversion
Form or booking → Payment → Confirmation
Operations
Lead lands → Automatic follow-up → You see what's next
This could be yours
A working system — not a brochure site.
Boost Baseball: a full site for parents, players, and admins — calendars, signups, payments, and operations in one system.
The stall
Most small-business sites stall in the same three places.
The message is unclear
The offer and marketing narrative don't land — visitors can't tell what you do or why it matters.
The next step is messy
Signups, bookings, and payments are scattered, manual, or missing — so interest dies in the gap.
The business has no system
Follow-up, rosters, and operations live in inboxes and spreadsheets instead of one working flow.
What I do
Clarify
Marketing narrative, offer packaging, and page structure — so visitors instantly get it.
Build
The site plus forms, payments, portals, and automations.
Manage
Launch securely, measure conversion, keep systems healthy.
Free systems audit
Get a straight answer about your site and systems.
- A written review of your site, offer, and workflows
- A scorecard across 7 areas
- Your top 3 fixes, in order
- No obligation, no hard sell
Sample scorecard
Illustrative- Message clarity42
- CTA path55
- Mobile experience68
- Signup friction35
- Trust / proof48
- Local SEO60
- Automation30
Packages
Starting points, not rigid boxes.
Transparent starting ranges — final scope and price are agreed before any build starts.
Business Site + Lead System
For businesses that need the website to produce, organize, and route inquiries.
$2,500
starting at
- Everything in Launch Site
- More detailed offer narrative
- Booking, application, intake, or registration flow
- Automated confirmations
- CRM or email routing
- Conversion tracking
- Advanced forms
- Stronger local SEO structure
- Launch and workflow testing
Launch Site
For businesses that need a professional, clear, conversion-ready website.
$1,250
starting at
Request scopeOperations System
For businesses managing payments, enrollment, clients, members, programs, or recurring workflows.
$4,500
starting at
Request scopeAbout
Narrative that converts. Systems that run.
Seven years shipping for startups and growing businesses. You work with me directly.Seven years in web development with startups and growing businesses. Founder-led from first draft through launch — not a handoff to a junior team.
Marketing plans built with the site — not bolted on laterMarketing plans shaped alongside the build — messaging, channels, and next campaigns defined up front
UI/UX plus systems — payments, portals, workflowsCustom UI/UX plus the systems behind it — payments, portals, and workflows owned end to end
Grant funding experience; led global web teams on shipped workRaised grant funding and led global web teams on real shipped projects
FAQ
Common questions
Straight answers before you request an audit.
Do I need a full rebuild or just updates?
That’s what the audit answers — refresh vs rebuild, with a clear recommendation either way.That's exactly what the audit answers. Sometimes a focused refresh of messaging and key pages is enough; other times a rebuild unlocks signups, payments, and automation. You get a clear recommendation either way.
Is this just web design?
No — messaging plus forms, bookings, payments, portals, and automations that turn visitors into customers.No. The goal is a working system: clear messaging plus the forms, bookings, payments, portals, and automations that turn visitors into customers and reduce manual work.
What's included beyond the website itself?
Messaging, signups/payments, portals, automations, chatbots, launch hardening, and management — smallest useful build first.Depending on scope: messaging strategy, signup and payment flows, client or admin portals, follow-up automations, AI chatbots or content systems, launch hardening, and ongoing management. We pick the smallest useful build first.
How does pricing work?
Starting prices shown; final quote after scope. Defined price before any build work. Ops systems from $4,500.Packages start at the prices shown. Final quotes depend on scope. You'll always get a defined scope and price before any build work begins. Operations systems begin at $4,500 and increase with complexity.
Do you work with businesses outside Seattle?
Seattle / Eastside first — remote-capable wherever the work happens.Local Seattle, Bellevue, and Eastside businesses come first, but delivery is remote-capable wherever the work happens.
What is the founding client offer?
Three qualified projects at a reduced rate for feedback and case-study documentation. Exact pricing in the proposal.Three qualified Seattle and Eastside projects can receive a reduced introductory rate in exchange for structured feedback and permission to document the work as a case study. Exact pricing appears in the proposal.
Find out what your website could be doing.
A free systems audit reviews your site, offer, and workflows — before you spend anything.